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Carl Ernst Hinkefuss papers, 1903-1970.

Hinkefuss, Carl Ernst.

Available at Special Collections  SPECIAL COLLECTIONS - CONTACT REFERENCE  (2010.M.63* ) and other locations()

  • Title:
    Carl Ernst Hinkefuss papers, 1903-1970.
  • Author/Creator: Hinkefuss, Carl Ernst.
  • Creation Date: 1903-1970.
  • Biographical/Historical Note: Carl Ernst Hinkefuss was a German graphic designer active in the early decades of the twentieth century. Working both independently and with his business partner Wilhelm Deffke in the firm Wilhelmwerk, Hinkefuss was among the early commercial graphic designers in the field of advertising, who specialized in trademark and logo design. Linked philosophically and aesthetically to the ideas of the German Werkbund and subsequently the Bauhaus, Hinkefuss developed a very simple style that sought to integrate the worlds of commerce and design.
  • Arrangement: Organized in two series: Series I. Professional papers, 1912-1969, undated; Series II. Personal papers, 1903-1970, undated.
  • Physical Desc.: 40.7 linear feet (27 boxes).
  • Summary: The papers of Carl Ernst Hinkefuss comprise original trade mark and poster designs, mounted graphic designs, print blocks, printed ephemera, photographs, postcards, correspondence, books, and related papers. Working both independently and with his business partner Wilhelm Deffke in the firm Wilhelmwerk, Carl Ernst Hinkefuss was among the early commercial graphic designers in the field of advertising, who specialized in trademark and logo design. Linked philosophically and aesthetically to the ideas of the German Werkbund and subsequently the Bauhaus, Hinkefuss developed a very simple style that sought to integrate the worlds of commerce and design. Hinkefuss and Deffke did not draw or paint their designs, but created images in the form of figurative, abstract, or typological cut-outs in colored paper mounted on a background sheet. These images were so visually powerful that they could either be reduced to a small logo or enlarged to a full-page brochure. Using these defining images, Hinkefuss created what we now call "brand identities," designing not only the stationery for businesses, but also the invoices, envelopes, packaging, and advertising.
    Materials relating to Hinkefuss's professional career comprise Series I of the archive. Examples of his graphic design work form the majority of the material and include assembled sample portfolios, hundreds of loose original designs, and letterpress print blocks. Aside from his commercial brand identity work, Hinkefuss also produced two significant publications for the world of graphic arts. He published and edited Qualität, a journal promoting industrial and graphic design, which became more and more modern, especially after Hinkefuss began working with a printing house in Dessau, shortly after the Bauhaus had moved to that city as well. Das Vogelparadies (1929), a modern children's book showing birds rendered in simple but bright, colorful forms on a black background, is often incorrectly associated with the Bauhaus. The archive includes a photocopy of the complete run of Qualität, as well as ephemera and proofs relating to this and other publications to which Hinkefuss contributed. Of particular interest are two wooden Bauhaus-style toys, reproductions of the pelican from Mein Vogelparadies, which served as exemplars and promotional items for the book. A small selection of professional correspondence, photographs of Hinkefuss's studio and displays of his work, and miscellaneous materials round out the series.
    A limited quantity of photographs and other personal material forms Series II. Of particular interest in this series is the documentation of Hinkefuss's trip to the United States in 1913. In part a vacation, the trip's professional research component is shown by the extensive series of postcards documenting the facilities of the Curtis Publishing Company of Philadelphia.
  • Language: German
  • Form/Genre: Advertisements -- Germany -- 20th century
    Logos -- Germany -- 20th century
    Photographic prints -- 20th century
    Postcards -- 20th century
    Trademarks -- Germany -- 20th century
  • Subjects: Hinkefuss, Carl Ernst Art and industry -- Germany -- 20th century Commercial art -- Germany -- 20th century Graphic arts -- Germany -- 20th century Logos (Symbols) -- Germany -- 20th century Trademarks -- Germany -- 20th century
  • ID/Accession Number: 2859-234
    2010.M.63
    2010.M.63*
  • Access/Rights: Open for use by qualified researchers.
  • OCLC Record Number: 728168252

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